Maternity Incentive

As an Aetna/Innovation Health plan member, you are eligible to earn up to a $150 Health Incentive Credit by participating in the Aetna® Maternity Program, previously known as Beginning Right. The program provides you with special attention for a healthy pregnancy and baby. In addition, it is free and confidential, and is designed to provide you with the personal support that is so important to expectant families all from the comfort, privacy and convenience of your own home.

  • Information for a healthier pregnancy
  • Special help for pregnancy risks
  • Solid support to quit smoking
  • Help lowering your risk for early labor
  • Opportunity to earn a Health Incentive Credit

For more information, please refer to the Aetna Maternity Program brochure. And, for more information about the Health Incentive Credit, refer to the Aetna Maternity Program FAQs. You may also call toll-free at 1-800-CRADLE-1 (1-800-272-3531), weekdays from 8 a.m. to 7 p.m. ET.

Members must complete the Pregnancy Risk Survey (PRS) within the first 16 weeks of pregnancy to earn the $75 incentive. The PRS may be completed after 16 weeks, but the member will not qualify for the incentive. Members have up until 8 weeks post-partum to complete the Post-Partum Survey (PPS) and qualify for the $75 HIC.