Maternity Incentive

As an Aetna/Innovation Health plan member, you are eligible to earn up to a $150 Health Incentive Credit by participating in Beginning Right®, a maternity management program that provides you with special attention for a healthy pregnancy and baby. This free and confidential program is designed to provide you with the personal support that is so important to expectant families all from the comfort, privacy and convenience of your own home.

  • Information for a healthier pregnancy
  • Special help for pregnancy risks
  • Solid support to quit smoking `
  • Help lowering your risk for early labor
  • Opportunity to earn a Health Incentive Credit

For more information about Beginning Right refer to the Beginning Right brochure. And, for more information about the Health Incentive Credit, refer to the Beginning Right Maternity Program FAQs. You may also call toll-free at 1-800-CRADLE-1 (1-800-272-3531), weekdays from 8 a.m. to 7 p.m. ET.